Marketing Advice from the Attorney General

I spent four hours on Monday in a seminar about the new Oregon Administrative Rules on advertising and consumer fraud. Not exactly the most riveting topic, but in 20+ years of doing this, none of my clients has ever gone to jail because of advice I gave, and I aim to keep it that way.

During the seminar, Senior Assistant Attorney General Eugene Ebersole quoted his boss, Oregon AG Hardy Myers, on the subject of deceptive advertising and disclaimers:

“Don’t scream a lie and then whisper the truth.”

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Categories: Advertising, Copywriting, Marketing, Phil Bernstein, Portland advertising, Portland marketing, Sales
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One thought on “Marketing Advice from the Attorney General”

  1. Mabye Pfizer and Dr. Jarvik should rephrase it to “Don’t scream genaralities and then whisper the specifics.” I’d hate to be in their shoes right now, although I think it’s a little unfair.

    Reply