Precisely-Targeted Advertising — Exhibit A

In the Men’s Room on the 300 level of the Rose Garden Arena in Portland — over a urinal — is a sign with this headline:

“You’re Back Again.”

The ad is for Flowmax, a pharmaceutical product for men with prostate-related urinary symptoms.

Dan Kennedy calls this “message-to-market match.” If you’re Flowmax, the people you’ll pay the most to talk to are men who need to pee. To reach those people — and only those people — you can’t do much better than the Rose Garden Men’s Room.


I’ve written a white paper called The Seven Deadly Advertising Mistakes and How to Fix Them. It’s a study of some of the most common ways that companies waste their advertising dollars — along with suggestions to make those dollars work harder and smarter. Request your free copy here.


Sign up for my blog updates and never miss a post. I'll send you the first two chapters of my new book, Breakthrough Prospecting, as a thank-you.

Please note: I reserve the right to delete comments that are offensive or off-topic.

Your Chance to Be Heard -- Comment Here!

One thought on “Precisely-Targeted Advertising — Exhibit A

  1. I was searching for this kind of a blog for months now. Actually lost the hope of finding one, but here i am 🙂 Thanks for the great articles! Looking forward for a little read after dinner 🙂