It is easy, these days, to convince yourself that all the news is bad, and everybody’s losing money. So I was heartened to read the following message from Jim Taszarek in his TazMedia newsletter:

Here are some numbers out last week.

• Verizon profits up 31% in Q3 ’08. Everything cellular is hot.
• Honeywell profits up 16%. Everything high tech is hot.
• Existing Home Sales post biggest gain since 2003, up 5.5% in Sept. Somebody is getting credit.
• The price of oil has dropped to $65 a barrel, down from $147 last July.
• High oil prices has caused a serious look at energy and the emerging Green industry.
• Warren Buffet says “Buy now!”

There is always good news. You just need to look for it.

Whatever business you’re in, there are still potential customers making money. Fewer than before, but they’re out there. If you can solve a problem for them, they’ll share some of that money with you.

But only if they know who you are, how to find you, and why they should contact you.

___________________________________________________________________________________

Click this link to subscribe to Portland’s Finest Advertising Blog.

Request your free copy of Phil Bernstein’s white paper, The Seven Deadly Advertising Mistakes and How to Fix Them here.

Got a question? Call Phil Bernstein at 503-323-6553.