Tag Archives: public relations

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Effective Buzzwords for Press Releases

For those who have sent out press releases, only to be met with complete indifference: Tara Bloom’s blog Ditch the Dusty Widget points us to a New York Times article on getting your press release noticed, and used. From the Times article: Those who make their living composing news releases say there is an art […]

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The Gardenburger Mess — How Not to Handle a Crisis

It started last weekend, when small signs at Burgerville outlets notified customers that the chain was temporarily taking Gardenburgers off the menu. The story picked up steam when Burgerville placed a huge order with a small local meatless-patty manufacturer. Now, it’s exploded into public view as grocery giant Fred Meyer announces that it has pulled […]