Twitter for Business — What’s Appropriate?

As a brand-new Twit, I read Ron Shevlin’s post on Twittiquette with interest. If this thing’s going to work for me, it’s going to work as a business tool — if I want to communicate with my vast network of friends, I can call him on the phone.

So for the business users among you, a query — how much is too much? What do your customers, prospects and business associates want to hear from you. What’s so important that they would subscribe to a feed that gives me regular access to them?

What constitutes appropriate business Twitter behavior, and what constitutes an annoying repeated intrusion?


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