When Bad Metaphors Happen to Good Companies

Metaphors can be a very powerful persuasive tool — used properly, you can help your prospects take a mental shortcut and create a positive association in their minds.

But you have to think carefully about how they may connect the dots. Portland copywriter Susan Rich thinks Ford may not have considered all of the implications of a creative idea. Take a look and let me know if you agree.

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Categories: Advertising, Branding, Marketing, Phil Bernstein, Portland advertising, Portland marketing
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