When Bad Metaphors Happen to Good Companies

Metaphors can be a very powerful persuasive tool — used properly, you can help your prospects take a mental shortcut and create a positive association in their minds.

But you have to think carefully about how they may connect the dots. Portland copywriter Susan Rich thinks Ford may not have considered all of the implications of a creative idea. Take a look and let me know if you agree.

___________________________________________________________________________________

Click this link to subscribe to Portland’s Finest Advertising Blog.

Request your free copy of my white paper, The Seven Deadly Advertising Mistakes and How to Fix Them here.

Got a question? Call me at 503-323-6553.

LIKE THIS POST?

Sign up for my blog updates and never miss a post. I'll send you the first two chapters of my new book, Breakthrough Prospecting, as a thank-you.

Please note: I reserve the right to delete comments that are offensive or off-topic.

Your Chance to Be Heard -- Comment Here!