The issue of short attention spans is having a profound effect on those of us in the advertising business. It’s also causing professional speakers to radically change their presentations.
Andy Nulman, a speaker, comedian, and author of “Pow! Right Between the Eyes! Profiting from The Power of Surprise”, had this to say about audiences in the digital age [warning — the full post contains a considerable amount of profanity]:
The Internet has changed everything. It has contracted attention spans to an almost ridiculously-microscopic measure, and has sung the swan song for the concept of subtlety.
For example, the old ‘speaker’s adage’ used to be:
• Tell ’em what you’re gonna tell ’em
• Tell ’em
• Tell ’em what you told ’em
These days, the audience fidgets through the preamble, tweets during the middle, and are out the door before the recap.
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