Writer of the Life Cereal “Hey Mikey!” Ad is Gone

If you grew up in the 70’s and watched any TV at all, there is probably a space reserved in your head for the “Let’s Get Mikey!” ad. If you, like me, never thought about the fact that someone wrote the thing, take 30 seconds to salute Edie Stevenson, who died recently at the age of 81.

My favorite part of the obituary is this line:

In addition to her daughter, she is survived by her longtime partner, Gordon H. Price; two sisters, Daphne Stevenson Penttinen and Adelita Stevenson Moore; three sons, Steven, David and Donald Mann; and five grandchildren.

She also leaves a cat, Mikey.

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Categories: Advertising, Branding, Copywriting, Marketing, Media, New York Times, television advertising, Youtube
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