Advertising Lesson from Professor O’Day

If you write copy for a living — or otherwise depend on ad results to put food on the table — you should check in on Dan O’Day’s blog. Monday is my favorite day of the week, because it’s “Commercial Smackdown” day.

Once a week, Dan deconstructs an actual radio commercial. And he’s not shy about letting you know exactly how he feels.

This week it’s a Lasik commercial. Enjoy, and learn.

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Categories: Advertising, Marketing, Phil Bernstein, Portland advertising, Portland marketing
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