Tag Archives: Radio advertising

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Using Keywords to Compete Online

Among the information available to me as WordPress blogger is a list of search terms that readers use to get to my blog. Every so often I learn something interesting — for example, by accidentally mis-spelling Sarah Palin’s name (as “Sarah Pailin”), I picked up a bunch of traffic from political junkies who made the […]

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Your Testimonials = Free Publicity

Joan Stewart, the Publicity Hound, rarely crosses over into the realm of real-live advertising. But a recent blog post had a great tip for leveraging your paid ads: If you buy newspaper or magazine ads and you’re pleased with the results, let your advertising sales rep know and offer a testimonial on what results you […]

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Advertising Lesson from Professor O’Day

If you write copy for a living — or otherwise depend on ad results to put food on the table — you should check in on Dan O’Day’s blog. Monday is my favorite day of the week, because it’s “Commercial Smackdown” day. Once a week, Dan deconstructs an actual radio commercial. And he’s not shy […]