Will a Farting Penguin Make Your Advertising Better?
I recently met a retailer whose television and radio commercials feature a farting penguin. […]
Category Archives: Advertising
A Good Story Will Outsell All Your Facts
Facts tell, but stories sell” — Jim Doyle It’s amusing to watch the political left and right — especially those at the extremes — argue each other. Each side has its own set of facts. Each is firmly convinced that if the other side just accepted these facts the argument would be over. And each believes that […]
How You Can (Still) Get Free Advertising on Facebook
As Facebook’s organic reach – the free publicity a business used to be able to get on its “fan page” – drops to near zero, a technique I wrote about a couple of years ago becomes even more powerful. In 2013 I met with with the owner of an upscale ladies boutique in the southeast. […]
How to Keep Your Clients Out Of Legal Trouble
It helps to ask the right questions before you work on an advertising campaign. Ignorance of the law has a way of coming back to haunt you. Today’s Sales Training Lesson: How I Got Burned in a Presentation Five years ago, I had a great promotion idea for an auto dealer in San Diego. […]
5 Awesome Must-Read Blogs For Ambitious Media Salespeople
The best salespeople read constantly. Books, newspapers, newsletters, online courses… and blogs. We live in an age where there is an enormous amount of great information available for free about business, marketing, advertising, and sales. Here is some required smartphone reading for anyone who works in media sales or advertising: Photo courtesy Hubspot Great Advertising, Marketing and […]
