Whose fault is it when you sell a great promotion idea and the client screws it up? My friend Rod Schwartz took issue when I said this on a recent post: “If you put together a program that drives traffic to your client’s website, and that traffic never turns into money, you have failed. Don’t […]
When you work on a marketing campaign, how can you make sure you’re targeting “the right people” with your message – the people who are most likely to do business with you? Advertising salespeople have access to a variety of research tools to make some educated decisions about the kind of people who are listening to, reading, […]
Some reasons to ponder come courtesy of a Roy Williams’ Monday Morning Memo essay, from way back in 2008. Read the whole thing here. Every point he makes is still valid today. Here are a couple: 2. reputation. Consider the people who don’t buy from you. Are they buying elsewhere because they haven’t heard about your company, […]
Ani DiFranco once said that every tool is a weapon if you hold it right. LinkedIn can be a very powerful sales weapon — but it will backfire if you don’t use it correctly. LinkedIn has become a powerful tool for researching and making contact with new prospects. But like any other tool, there’s a right […]
Let me tell you why I am not a fan of Super Bowl advertising… it sends the wrong message to our LOCAL advertisers. – Tom Ray, Jim Doyle & Associates As the Super Bowl approaches, the advertising critics are out in force. Most of them will miss the point. When you’re deciding whether the ad you just […]
