Let me tell you why I am not a fan of Super Bowl advertising… it sends the wrong message to our LOCAL advertisers. – Tom Ray, Jim Doyle & Associates As the Super Bowl approaches, the advertising critics are out in force. Most of them will miss the point. When you’re deciding whether the ad you just […]
Time to follow up last year’s post on the SalesGenie Super Bowl ads. To start with, a note so that you don’t think I’m a complete boob: I hated them. Poor animation. Ethnically insulting, bordering on racist. Not even remotely clever. And yet… I think they’ll work. And by “work”, I mean bring in enough […]
Tuesday’s Wall Street Journal article on first-time Super Bowl advertisers begins this way: Super Bowl viewers will be on the lookout for rookie mistakes — and not just on the field. Advertising at the big game is a gamble for newcomers not just because of the rising cost of buying the ads — advertisers are […]