Is your website working against the rest of your advertising? A poorly-conceived site can stop the traffic dead in its tracks. Photo Credit: Free HDR & Photomanipulations – www.freestock.ca via Compfight cc I met recently with a personal injury attorney in the south. His practice handles the usual PI stuff — car wrecks, product […]
Here is a terrific example of advertising that enters the conversation America is already having in its head. What are we thinking about on October 30, 2014? Ebola and Halloween, that’s what. Many fine American entrepreneurs are offering “Ebola costumes” this year. An organization called Doctors of the World* has set up a fundraising landing […]
Remind yourself: you are in the MONEY business, which you get by SELLING THINGS. You are not in the views, likes, friends, re-tweets, etc. business. You don’t GET PAID to pacify Google, please your peers, or by a million people watching your video of the moose parachuting from a plane in polka dot pajamas, your logo on the parachute.
The nation’s reaction to the arrival of Ebola contains a powerful marketing lesson. While statistics get ignored, stories compel people to act. When Ebola began spreading across West Africa a few months ago, there were some stories in the American press, but the public as a whole didn’t take much notice. Photo Credit: EU Humanitarian […]
A waitress gave me a powerful advertising lesson a few years ago. I checked into the Cedar Rapids hotel on a Sunday night in early October, and settled in for the week. Monday morning, before heading to the TV station, I went down to the hotel restaurant for breakfast. Glancing at the menu, I decided […]