I received an email this morning from a woman named Ophelia, who works for an SEO company that offers “professional link building” services.*Excerpts follow: Hello, my name is Ophelia and I am an Internet Rankings Engineer. I performed a Google search for the keyword pedicure portland oregon and upon perusing past the first page, i […]
“Facts tell, but stories sell” — Jim Doyle It’s interesting to watch the political left and right — especially those at the extremes — shout past each other. Each has its own set of facts, and each is firmly convinced that if the other side just accepted these facts the argument would be over. And […]
I recently walked into a McDonald’s in Orlando, Florida carrying a simple set of instructions: return to the hotel with three Egg McMuffins and three orders of hash browns. I walked up to the counter and placed my order. Me: Three Egg McMuffins and three orders of hash browns, please. Woman at counter: Our Egg […]
Rod Schwartz’ RodSpots Blog has a lovely example of what happens when “news” covers a story about the dangers of alcohol, and the sales department closes a deal with a bar. ___________________________________________________________________________ Email Phil Bernstein here. Like what you’re reading? Sign up for Phil Bernstein’s free advertising and marketing e-newsletter here. Become a Facebook Fan […]