I’m no longer selling radio advertising in Portland — I moved into a new role as a nationwide advertising and marketing consultant with Jim Doyle & Associates about six months ago. So it was with a bit of surprise that the term “KXL list of advertisers” appeared in my blog’s keyword list today. From that […]
For about a year — from mid-2008 through about mid-2009 — I made a concerted effort to use social media to boost my online presence. I tended to my profile on LinkedIn, and participated in its “Answers” forum. I added a Facebook Fan Page. Put up a profile on Biznik. Tweeted regularly. And, of course, […]
Copywriting guru Dan O’Day likes to advise his students that in an ad, you’re not selling features, or benefits — you’re selling results. ESPN‘s new World Cup Soccer ad is a great illustration of the difference. The feature ESPN is selling is World Cup Soccer coverage. The benefit to watching soccer, the ad implies, is […]
When I consult with local business owners around the country about their advertising, I advise them that their message must be distinctive and meaningful — they need to say something that nobody else in town in saying, and it needs to be of value to their target. Here’s a great example of this from my […]
Does your coffee taste like… dung? There may be a reason. From New York Times comes this news: Costing hundreds of dollars a pound, these beans are found in the droppings of the civet, a nocturnal, furry, long-tailed catlike animal that prowls Southeast Asia’s coffee-growing lands for the tastiest, ripest coffee cherries. The civet eventually […]