This appeared in our local paper, The Oregonian, a few days ago: Here’s the text: Our name has changed, but we haven’t. We’re still the same place we always were. We’re still the place with the most experience and the same great service. We’ve got 15 stores across the Northwest, and they all share our […]
Last week I had a conversation with the owner of a home improvement company on the East Coast. The business has been open for more than fifty years, and until fairly recently it concentrated exclusively on replacement windows. Name and location are removed here. They have expanded into other areas of home remodeling, and changed their […]
For years, consumers have sought ways to avoid and filter out advertising. And advertisers have fought back with ways over, around and through the filters. Here are two recent developments in the battle: Product placement: as TIVO has damaged television advertising by allowing viewers to fast-forward past commercials, product placement has become an increasingly important […]
When I lived in New York (1986-1994), the Kew Motor Inn in Queens was a regular radio advertiser. The Kew offered “short-stay” rates — if you were looking for a discreet, 2-3 hour staycation with someone special, The Kew Motor Inn had a theme room for you. The commercials often ended with a short jingle. […]
While sitting in the reception room of a local med spa (a sales call, I assure you), I picked up a brochure for a product called Radiesse. The key word here is “correction”. They could have said “filler” (in fact, they do, in the inside copy). Or “smoother”. Or “eraser”. But “correction” gives the process […]