What’s Missing From This Ad?

This appeared in our local paper, The Oregonian, a few days ago: Here’s the text: Our name has changed, but we haven’t. We’re still the same place we always were. We’re still the place with the most experience and the same great service. We’ve got 15 stores across the Northwest, and they all share our […]

“My Advertising Didn’t Work”

These words were spoken, I’ll wager, by a couple of companies who recently advertised in the Oregonian. And it wasn’t the O’s fault. Names are withheld in the hope that they decide to give radio a try — why embarrass them publicly when we could play the hero instead? Advertiser #1 is a local clinic […]

A Missed Opportunity

Over the holiday break, this ad ran in the Oregonian at least twice. My guess is that it ran all over the country, and the people who designed it didn’t feel like customizing the ad for specific markets.   Which means they blew it.    Brooks Brothers wants their prospects to respond in one of […]

Update on the Freak Dancing Story

The Oregonian’s Sunday print story on the issue was solid. It presented views from principals, chaperones and students. It also touched on the history of skirmishes between parents/educators and teens about their dancing — which, apparently, dates back at least to the nearly 1900’s and the Turkey Trot. [This last tidbit came from Julie Malnig, […]