Category Archives: Advertising
Bad Advertising Advice From the Wall Street Journal
How assertive should your advertising be? According to Alina Dizik of the Wall Street Journal*, not very assertive at all. Dizik’s recent column* points to a study conducted by three researchers at the University of Central Florida. The researchers showed magazine advertisements to a total of more than 1,000 participants in a series of […]
How to Manufacture Sales From Manufactured Holidays
I’m sorry to report that somehow, you missed National Hug a Plumber Day on April 25. Don’t worry. There are many other holidays you can celebrate…and profit from. Hug a Plumber Day is one of thousands of “holidays” declared by corporations, civic organizations and individuals looking for a little extra attention. They are often covered by media […]
A Facebook Hack Gets a Shoe Store Free Advertising
A few years ago I met with the owner of an upscale ladies shop in a southeastern state. The store sold a wide variety of women’s clothing, but the biggest revenue category was shoes. Apparently, ladies buy shoes. Who knew? [UPDATE 4/14, 1PM PACIFIC]: As Susan Rich points out in the comments below, this technique can […]
How to Handle a Client Who Won’t Listen
I wish advertisers always accepted my advice and did what I told them. Alas. There are some furniture store owners and auto dealers who think they know more about advertising than I do. Sometimes they’re right. But not often. I once considered telling a funeral director that I’d let him embalm the bodies as long as he […]
