In Influence, the Science of Persuasion, Robert Cialdini cites experiments demonstrating that people are more likely to comply with your request if you give a reason. The reason doesn’t even have to make much sense. Copywriting instructors have incorporated the “Reason Why” technique into their lessons. Mr. Toskana’s obviously been studying up on this stuff […]
A recent issue of Automotive News had a print ad for Force Events. Here’s the headline: GET 1000 UPS* IN YOUR SHOWROOM THIS WEEKEND! An “up,” in auto dealer lingo, is a prospect who walks onto the lot. So if a dealer hire Force Events this weekend, he’ll get a thousand customers through the door, […]
Richard Laurence Baron’s Signalwriter Blog tipped me off to the fact that in the Czech Republic, they’re putting advertising on dog poop bags. If the radio/online thing doesn’t work out for me, it’s good to know what the next step will be on my career path… __________________________________________________________________________________ Email Phil Bernstein here. Like what you’re reading? […]
If your advertising isn’t getting you the results you want, there are a couple of possibilities to consider: 1. There’s something wrong with the advertising, or 2. The advertising’s fine, and something’s wrong at your business. prospects are entering your sales funnel, but you’re letting them slip away before they become customers. The story below illustrates the […]