This week’s Portland Business Journal has a feature (subscription required to access the link) on Tom Rennie, who owns a chain of auto detailing shops called Autobella. Rennie’s come up with a very inexpensive way to grab market share as his industry shakes out: Every week, Rennie pores over the Internet, calling detailing businesses he […]
Perry Marshall likes to say that the object of marketing is to enter the conversation that the prospect is already having in his or her head. A great example of this is featured in the New York Times this weekend. The item in question is called LENA (for “language environment analysis”). If you’re the parent […]
If your travels take you through London’s Heathrow Airport, prepare for an onslaught of sales messages, each one competing for ever-smaller slivers of your attention. According to this morning’s Wall Street Journal, they’re opening a fifth terminal with “more advertising than almost any airport in the world. The numbers are astounding, especially as they compare […]
If you’re wondering how effective free samples are in influencing consumer behavior, a new study by the Oregon Department of Human Services provides a powerful answer. According to an article on Salem-News.com, Public health researchers analyzed survey responses from 2,684 new mothers. Almost 67 percent said they were breastfeeding at the time they left the […]