The Oregonian’s Sunday print story on the issue was solid. It presented views from principals, chaperones and students. It also touched on the history of skirmishes between parents/educators and teens about their dancing — which, apparently, dates back at least to the nearly 1900’s and the Turkey Trot. [This last tidbit came from Julie Malnig, […]
Arriving just days after Walter Kirn’s rant in the New York Times about the ubiquity of advertising comes the news that Wrigley Field’s ivy will have ads this year. Since I would have cheerfully sold that sponsorship if I were still working in baseball (“Come on,” I’d have insisted, “the stadium’s named after gum!”) I’m […]
A funny thing happened to SalesGenie’s Super Bowl commercial on its way to being named the worst ad of all time: apparently, it worked. For better or worse, they figured out what their target — lazy male salespeople — really wanted, presented their product as a way for those salespeople to get what they want, […]
In a recent interview, marketing guru Dan Kennedy was asked about various techniques — online and offline — that marketers use to get people to pay attention. Here’s his take: “You’ve got to put people on a track with borders on it, that keeps them from wandering off in any direction, and moves them from […]