As advertising has continued to pop up in areas that were formerly ad-free — supermarket conveyor belts and airline tray tables come to mind — I’ve often wondered where the line is. At what point will people just refuse to allow any more clutter? The City of Galveston, TX, in partnership with Frito-Lay, inadvertently stepped […]
Branding’s gotten a bad rap lately. In an economy that has made marketing money increasingly difficult to come by, it’s not unreasonable to want a measurable return from every single dollar invested. Because branding campaigns generally don’t have a measurable response mechanism — or even an offer to respond to — it’s easy to conclude […]
I can’t endorse this, as it’s basically an attempt to deceive. And the same concept showed up in the movie “You Don’t Mess With the Zohan”. But I have to admire, grudgingly, a guy who has the cojones to name his store “Going Out of Business.” _______________________________________________________________________________________________________ Check out Phil Bernstein’s Facebook Fan Page […]
This appeared in our local paper, The Oregonian, a few days ago: Here’s the text: Our name has changed, but we haven’t. We’re still the same place we always were. We’re still the place with the most experience and the same great service. We’ve got 15 stores across the Northwest, and they all share our […]
Last week I had a conversation with the owner of a home improvement company on the East Coast. The business has been open for more than fifty years, and until fairly recently it concentrated exclusively on replacement windows. Name and location are removed here. They have expanded into other areas of home remodeling, and changed their […]