It’s hard to imagine a promotion as poorly planned and executed as KFC’s Grilled Chicken fiasco. If you’ve been living in a cave for the past week or so, here’s a quick review of the clusterpluck: To promote their new Kentucky Grilled Chicken, KFC offered a downloadable coupon for a free meal. And had Oprah […]
I spend a lot of time working with business owners on the most persuasive way to tell their stories. One of the most common desires I encounter is the desire to talk about everything in the commercial. It’s physically possible to talk about four different things in the same commercial. And give an address, web […]
From the world of medicine comes news that the World Health Organization will no longer use the term “swine flu”. [W.H.O. spokesman Dick] Thompson said the flu name change comes after the agriculture industry and the U.N. food agency expressed concerns that the term “swine flu” was misleading consumers and needlessly causing countries to order […]
Reading Scott Ginsberg’s How to Be That Guy this evening, I happened upon this gem: PICTURE THIS: you’re sitting in the CNN Green Room, ready to be interviewed about your cool new idea, company, or product. After giving the producer the correct spelling of your full name, she asks you, “Oh, and one last thing before […]
The Sunday New York Times has a look at American Idol contestant Adam Lambert. Lambert is… 1. Widely rumored to be gay, and 2. Widely considered a favorite to win the competition Homosexuality has always had a significant place in the arts, but because the vast majority of the marketplace is straight, those in charge […]