The issue of short attention spans is having a profound effect on those of us in the advertising business. It’s also causing professional speakers to radically change their presentations. Andy Nulman, a speaker, comedian, and author of “Pow! Right Between the Eyes! Profiting from The Power of Surprise”, had this to say about audiences in […]
Not long ago, I met with the Marketing Director of a home improvement company in Texas. The company had been open for 20 years, and for most of that time, they’d had great success with an image campaign. Sales had been good, and people mentioned how much they liked the advertising as they filled out […]
The other day my ex-radio colleague and fellow blogger Jennifer Schurter brought the a recent Quiznos commercial to my attention. Quiznos has decided to use singing cats to promote their new value menu: In this endeavor, Quiznos is emulating Mcdonald’s’ iconic singing fish campaign. Like McDonald’s, they’re using a deliberately-obnoxious singing “animal” to cut through […]
If you only have one store, and your prospect is hearing your commercial on a radio 25 miles away… You are not “conveniently located”. ______________________________________________________________________________________________________ Got a question? Wanna argue? Email Phil Bernstein here. Sign up for Phil Bernstein’s free advertising and marketing e-newsletter here. Become a Phil Bernstein Portland’s Advertising Expert Facebook Fan here
I flew halfway around the world for a copywriting lesson. We’d spent the afternoon wandering through Hoi An — a Vietnamese town near the coast that’s known for its clothing stores. It was brutally hot, and I’d already crashed back at the hotel. My wife and sons had tired of wandering into a series of […]