These come courtesy of Roy Williams’ Monday Morning Memo, this week entitled “Blind Spots”. Just two points to consider — read the whole thing here. 2. reputation. Consider the people who don’t buy from you. Are they buying elsewhere because they haven’t heard about your company, or is it because they have? I’ve never met […]
I just finished Day 2 of Dan O’Day’s Copywriting Master Class. Just Dan and ten students. Two flew in from Australia, one from Canada, and one from Fiji. Although there are lots of people writing and producing radio commercials in Oregon and Washington, I’m the only person from the Pacific Northwest at this seminar. So […]
A short post, as I’m at Dan O’Day’s Copywriting Master Class for the next three days. Dan delivered this gem in the morning session today: “Don’t talk to me about your grass seed — talk to me about my lawn.” ____________________________________________________________________________________ Click this link to subscribe to Portland’s Finest Advertising Blog. Request your free copy […]
For those in any industry who agonize over their media choices and then have someone “just bang some copy out”, here’s more evidence that every word can be precious. Interesting article on msn.com about how the choice of words in a listing can increase — or lower — the perceived value of the house. “In […]