These words were spoken, I’ll wager, by a couple of companies who recently advertised in the Oregonian. And it wasn’t the O’s fault. Names are withheld in the hope that they decide to give radio a try — why embarrass them publicly when we could play the hero instead? Advertiser #1 is a local clinic […]
Can advertising work too well? Yesterday’s post got me thinking about an auto collision shop I worked with in the late 90’s. The amazing Todd Tolces created a very entertaining series of commercials in which humor was wrapped around a good sales message (I contributed by playing the commercials for the client and cashing the […]
Much talk recently about how social media and viral marketing are changing the way things are advertised and sold. Done well, it has some real advantages for marketers. Nancy Arter on RRW Consulting’s Direct Marketing blog has a very interesting post on the subject. Here’s an excerpt of her view: “The idea of customers selling […]
Roy Williams’ Monday Morning Memo has a remarkably clear-eyed look at the forces you’re up against as you go to market in a rapidly changing society. Scroll down to “What to remember when selling in 2008.” Inspirational excerpt: “Naiveté is rare today. Your customer is equipped with a bullshit detector that is highly sensitive and […]