After a flurry of reports that the viral hit “Old Spice Guy” campaign had resulted in a sales drop, some more numbers are in. Brandweek reports that: According to Nielsen, sales of Old Spice Body Wash—the line touted in the Wieden + Kennedy-created campaign—rose 11 percent over the past 12 months and since the effort […]
I’m one of those who’s come to the conclusion that there are no new ideas. Sometimes when you’re looking for a hook, the most “creative” thing you can do is move a technique from one industry to another. Multnomah County Animal Services in Oregon, recognizing the fact that there is more demand for kittens than […]
I spent fifteen years selling radio advertising for a 7-station group that included a variety of formats. Although I was expected to sell all of them (and did, thank you very much), I came to believe that pound-for-pound, my two news/talk stations were much more effective advertising vehicles than my music stations. The advertising agencies […]
Looking to break into the fast-paced, rewarding world of advertising sales? You could start your career — and probably finish it — with this new niche publication. According to the New York Times, Al Qaeda has launched an English-language magazine. A PDF of the magazine — the first known English-language publication thought to be produced […]
If you only have one store, and your prospect is hearing your commercial on a radio 25 miles away… You are not “conveniently located”. ______________________________________________________________________________________________________ Got a question? Wanna argue? Email Phil Bernstein here. Sign up for Phil Bernstein’s free advertising and marketing e-newsletter here. Become a Phil Bernstein Portland’s Advertising Expert Facebook Fan here