When you sit down to write an ad, you have a chance to tell a story. Who is the hero of the story? It’s not the advertiser. In his e-book How to Tell a Story, Donald Miller lays out a very effective structure for a marketing piece: A character [the hero] as a problem, then meets a […]
Last month, the United States Supreme Court made same-sex marriage legal throughout the United States. If you sell advertising, there’s money in this. Before the ruling, Business of Fashion reported that the economic impact of gay marriage was huge: Out Now Consulting, a marketing agency specialising in targeting gay and lesbian consumers, estimates that if same-sex […]
Facts tell, but stories sell” — Jim Doyle It’s amusing to watch the political left and right — especially those at the extremes — argue each other. Each side has its own set of facts. Each is firmly convinced that if the other side just accepted these facts the argument would be over. And each believes that […]
As Facebook’s organic reach – the free publicity a business used to be able to get on its “fan page” – drops to near zero, a technique I wrote about a couple of years ago becomes even more powerful. In 2013 I met with with the owner of an upscale ladies boutique in the southeast. […]
It helps to ask the right questions before you work on an advertising campaign. Ignorance of the law has a way of coming back to haunt you. Today’s Sales Training Lesson: How I Got Burned in a Presentation Five years ago, I had a great promotion idea for an auto dealer in San Diego. […]
