Dr. Floyd Kasch operates Sleep Dentistry of Portland. As the name suggests, Dr. Kasch concentrates on sedation dentistry. His target patient is someone who is afraid of going to the dentist. I’ve seen statistics indicating that up to 40% of the population does not see a dentist regularly; in many cases this is because of […]
When Corbridge & Short began their radio advertising campaign on KEX and KPOJ, they expected to hear from homeowners who were facing foreclosure. But they’ve also started hearing from other attorneys. Here’s Jason Short to fill in the details: It’s a very nice extra benefit to their radio campaign: in addition to gaining new clients, […]
The Corbridge & Short Law Group saw an opportunity to build their home loan modification practice in the Portland area. They reserved a great URL — www.portlandloanmod.com — and began a strong radio campaign on my two AM news and talk stations. We’ll let Alexz Adams of Corbridge & Short tell the story: Corbridge & […]
I’ve written a couple of times recently (here and here) on marketers who have successfully addressed economic worries in their marketing. Today, Laura Oppenheimer picks up the topic in the Oregonian. It’s a delicate balancing act: “If you can figure out a smart way to deal with the elephant in the room, it actually will be a win […]
According to Nancy Gibbs in Time Magazine, Trinity Place [a restaurant and bar in Manhattan’s Financial District] offers $3 drinks at happy hour any day the market goes down, with the slogan “Market Tanked? Get Tanked! — which ensures a lively crowd at the closing bell.” This not only aligns the establishment’s marketing with something […]