Frequency: How a Waitress Can Teach You to Make Your Marketing Message Stick

A waitress gave me a powerful advertising lesson a few years ago. I checked into the Cedar Rapids hotel on a Sunday night in early October, and settled in for the week. Monday morning, before heading to the TV station, I went down to the hotel restaurant for breakfast. Glancing at the menu, I decided […]

Sales Skills for Reluctant Salespeople — A Portland Networking Event

I’m delighted to announce that I’ll be speaking at the Katie Kelley Networks Fall Soiree in Portland, Oregon on Tuesday, October 7. My topic: Sales Skills for Reluctant Salespeople Date: Tuesday, October 7 Time: 6:00-8:30pm Place: Opal 28, 510 NE 28th Ave, Portland, OR 97232 Register here Questions: contact Katie Kelley at Katie@KatieKelleyNetworks.com or call […]

How Long Will It Take For The Advertising To Work?

Whenever we present an advertising plan to a new client, one of the first questions we hear (right after “How much will it cost”?) is “How long will it take to work?” It’s a difficult question to answer — some products are impulse buys while others require painstaking research… some people need it now while others […]