What a Nigerian Prince Can Teach You About Marketing

If you have an email address, you have undoubtedly received several variations of the “Nigerian scam” over the years. This is a message purporting to be from someone representing a high official in that African nation. There is a big pot of money hidden somewhere, and they need your help in getting it out of […]

No Escape: Guess Where Advertisers Will Find You Now?

Advertising on men’s room walls is not uncommon. But Michigan’s Office of Highway Safety Planning has moved their messaging just a little bit lower. According to the Detroit News, Michigan officials are distributing 400 Interactive Urinal Communicators — in layman’s language, talking urinal cakes — to 200 bars and restaurants throughout the state. If you […]

“Showrooming” in Reverse How Online Shopping and Research Can Benefit a Bricks-and-Mortar Business

One of the biggest threats to brick-and-mortar retailers in 2012 is “Showrooming”: consumers who walk into a store with a smartphone to look at merchandise and make use of the expertise of the staff… and then make their purchase online from Internet retailer at a lower price. Conventional wisdom holds that because of the “Showrooming” […]

Why Subtlety Doesn’t Work Anymore

A couple of years ago, author/public speaker/comedian Andy Nulman wrote a blog post discussing his challenges as he gets up in front of an audience: “The Internet has changed everything. It has contracted attention spans to an almost ridiculously-microscopic measure, and has sung the swan song for the concept of subtlety. For example, the old ‘speaker’s adage’ […]

How NOT To Do an Email Campaign

I’m a member of a local Toastmasters group in my hometown of Portland, Oregon, and recommend Toastmasters to anyone who wants to get better at public speaking or presentation skills. Toastmasters International has, over the years, come up with a very effective formula for helping its members get better at oral communication. Unfortunately, there is […]