During my presentation/interview at the Northwest Business Virtual Summer Conference, Tom Cochrane asked me what the big difference is between marketing with social media (Facebook, Twitter, etc) and using the traditional sources such as TV, radio, and print. I replied that there has always been something of a “contract” between the audience and old media […]
I’ll be one of the presenters at the Business Northwest Virtual Summer Conference, happening over three days (July 9-11) later this week. The theme of the conference is “Getting Your Business Message Out in Today’s Economy With Today’s Technology.” There’s a live event at the Marriott on July 9th at 9:30am featuring a panel with […]
I flew halfway around the world for a copywriting lesson. We’d spent the afternoon wandering through Hoi An — a Vietnamese town near the coast that’s known for its clothing stores. It was brutally hot, and I’d already crashed back at the hotel. My wife and sons had tired of wandering into a series of […]
The Catalyst, a blog on television advertising published by Eckstein Summers Armbruster & Company, tackles the subject of “offline media’s growing impact on online search” … an advertiser’s web site may tell them they’re getting leads from search engines, when in fact many of these leads originated with a smart (cost-efficient) television campaign. TV is […]
It’s hard to imagine a promotion as poorly planned and executed as KFC’s Grilled Chicken fiasco. If you’ve been living in a cave for the past week or so, here’s a quick review of the clusterpluck: To promote their new Kentucky Grilled Chicken, KFC offered a downloadable coupon for a free meal. And had Oprah […]
