Should You Click an Ad to “Support” a Blog?

Interesting discussion happening in the Comments field at TechSoapbox. It was prompted by a post on Seth Godin’s blog that reads, in part: If every time you read a blog post or bit of online content you enjoyed you clicked on an ad to say thanks, the economics of the web would change immediately. You […]

Portland Small Business Advertising Seminar

Just a reminder for those in the Portland area — the Portland Business Alliance Cornerstones for Success event is this coming Thursday, August 7 from 4-6pm. It’s at the Portland Business Alliance, 200 SW Market Street.  You can find out more, and register online, here. Once a month, the Portland Business Alliance puts on an educational […]

Advertise with Smell-o-Vision!

Actually, the product (not actually called “Smell-o-Vision”, I’m sorry to say) isn’t available in the States yet. But here’s the deal, according to BusinessWeek Cinescent, based in the German city of Hanover, has designed a machine that pumps a barely detectable aroma through a movie house’s air conditioning system to accompany on-screen ads. In early […]

Phil Bernstein Live! at the Portland Business Alliance

Once a month, the Portland Business Alliance puts on an educational forum for small and medium-sized businesses called Cornerstones for Success. The topics change each month, but each one is chosen for its relevance to the challenges faced by local merchants. On Thursday, August 7, the subject is “Advertising Avenues”. I’ll be on the panel […]

How a Committee Can Screw Up a Simple Message

UPDATE 7/31/08  Apparently Youtube took the video down. Here’s another link:   I suspect everyone who’s ever worked in advertising has dealt with at least one client like this: Thanks to Seth Godin for the alert.   ___________________________________________________________________________________ Click this link to subscribe to Portland’s Finest Advertising Blog. Request your free copy of my white […]