I’m not a smoker — never have been. So when I saw this ad for Chantix, my reaction was purely academic. This is the longest, scariest disclaimer — after 17 seconds of “testimonial”, the warning language starts, and runs for more than a minute –I’ve ever seen, and my initial thought was that Pfizer was […]

Let’s say you own a pizza shop, and want to accomplish two things: 1. Attract more people to your establishment 2. Inflict some damage on the competition What can you do? According to brand guru Martin Lindstrom, here’s what an Australian shop did: Instead of spreading money between off- and online ads, it spent the […]

I spent fifteen years selling radio advertising for a 7-station group that included a variety of formats. Although I was expected to sell all of them (and did, thank you very much), I came to believe that pound-for-pound, my two news/talk stations were much more effective advertising vehicles than my music stations. The advertising agencies […]

Looking to break into the fast-paced, rewarding world of advertising sales? You could start your career — and probably finish it — with this new niche publication. According to the New York Times, Al Qaeda has launched an English-language magazine. A PDF of the magazine — the first known English-language publication thought to be produced […]