Facts tell, but stories sell” — Jim Doyle It’s amusing to watch the political left and right — especially those at the extremes — argue each other. Each side has its own set of facts. Each is firmly convinced that if the other side just accepted these facts the argument would be over. And each believes that […]
Do you have customers or prospects who are wasting your time? You don’t have to keep them. A Liberating Exercise From My Sales Coach About 10 years ago, when I had hit a rough patch as a radio account executive, I hired a sales and time management coach – Jeffrey Mayer, who has since passed away. […]
As Facebook’s organic reach – the free publicity a business used to be able to get on its “fan page” – drops to near zero, a technique I wrote about a couple of years ago becomes even more powerful. In 2013 I met with with the owner of an upscale ladies boutique in the southeast. […]
It helps to ask the right questions before you work on an advertising campaign. Ignorance of the law has a way of coming back to haunt you. Today’s Sales Training Lesson: How I Got Burned in a Presentation Five years ago, I had a great promotion idea for an auto dealer in San Diego. […]
The best salespeople read constantly. Books, newspapers, newsletters, online courses… and blogs. We live in an age where there is an enormous amount of great information available for free about business, marketing, advertising, and sales. Here is some required smartphone reading for anyone who works in media sales or advertising: Photo courtesy Hubspot Great Advertising, Marketing and […]
