It’s all in the presentation. Note: I would credit this if I could, but have no idea where it originated — it’s just one of those things making the email rounds. I’m not even sure the person who sent it to me wants his name associated with it. ______________________________________________________________________________________________________ Got a question? Wanna argue? Email […]
… it may be appropriate to suspend the normal rules of effective advertising. But ultimately, some heartless, cruel advertising blogger will risk the anger of an entire nation to point out that this Lake Street Creamery ad would have been a better selling tool with an offer at the end. There, I said it. ______________________________________________________________________________________________________ […]
Knit blogger Pdxknitterati writes today about an old Singer miniature toy sewing machine that she encountered recently at her mother’s house. From about 1926 into the 50’s, Singer marketed these to little girls. They likely made a little money on each toy sewing machine. More important, Singer established the Singer brand early with these girls, […]
When I consult with local business owners around the country about their advertising, I advise them that their message must be distinctive and meaningful — they need to say something that nobody else in town in saying, and it needs to be of value to their target. Here’s a great example of this from my […]
Does your coffee taste like… dung? There may be a reason. From New York Times comes this news: Costing hundreds of dollars a pound, these beans are found in the droppings of the civet, a nocturnal, furry, long-tailed catlike animal that prowls Southeast Asia’s coffee-growing lands for the tastiest, ripest coffee cherries. The civet eventually […]