My friend Susan recently alerted me to an article about I-Booze — a Seattle-area online service that delivers alcohol, cigarettes, and other items. Founder Karim Varela came up with the idea while sitting in a San Francisco jail on a DUI charge. ‘I was sitting in jail for eight hours with nothing to do besides […]
Deadspin alerted me to this video by Ben Gullett. Ben’s dad, Mark Gullett, was laid off from his marketing position with hockey’s Tampa Bay Lightning. So Ben put together the video in an effort to help his father get a job. As a piece of advertising, there’s much to criticize: 1. It’s all about the […]
While most of you were out having a wild Saturday night, I was home reading one of Dan Kennedy’s marketing newsletters. Go ahead. Envy me. In the newsletter, Dan described the “dry cleaner’s secret” — a method that a dry cleaning franchise operation used to ramp up its business, quickly. Using a series of carefully-designed […]
“You rarely see anyone with your company’s name tattooed on their ass.” — Jeffrey Gitomer to his Portland sales seminar audience, justifying his assertion that the company with the most loyal customer base is Harley Davidson. ______________________________________________________________________________________ Click here to learn the shocking truth about Phil Bernstein Click this link to subscribe to Portland’s Finest […]
My son Tyler won his Cub Scout Pack wreath-selling championship three years in a row. He did it the old-fashioned way — by personally calling his relatives and parents’ friends, and personally touring his dad’s office every year asking for the order. His younger brother Ryan followed that up by winning the Pack wreath sale trophy […]