When I wrote recently about the ethics and advisability of rebate offers, local reader and attorney Kevin Spence had this to say: Gift cards, rebates and vouchers are all kind of a scam in my opinion. They are all designed with a certain failure rate. Whether the failure is caused by the recipient losing it […]
Dr. Floyd Kasch operates Sleep Dentistry of Portland. As the name suggests, Dr. Kasch concentrates on sedation dentistry. His target patient is someone who is afraid of going to the dentist. I’ve seen statistics indicating that up to 40% of the population does not see a dentist regularly; in many cases this is because of […]
The image of the corporate jet has taken quite a beating recently. And that’s a bad thing if you’re in the private jet business — like Cessna. For the short term, at least, Cessna must reposition their product as a necessity rather than a luxury. So they’ve launched a campaign portraying the private plane as […]
When Corbridge & Short began their radio advertising campaign on KEX and KPOJ, they expected to hear from homeowners who were facing foreclosure. But they’ve also started hearing from other attorneys. Here’s Jason Short to fill in the details: It’s a very nice extra benefit to their radio campaign: in addition to gaining new clients, […]
The Corbridge & Short Law Group saw an opportunity to build their home loan modification practice in the Portland area. They reserved a great URL — www.portlandloanmod.com — and began a strong radio campaign on my two AM news and talk stations. We’ll let Alexz Adams of Corbridge & Short tell the story: Corbridge & […]