Gift-with purchase programs can be very effective, but can also be expensive and cumbersome to administer. So it can be very attractive when a third party offers to take care of all the fulfillment details. The downside is that if the third party screws up, it’s your reputation that suffers. According to the Oregonian, La-Z […]
I’ve written a couple of times recently (here and here) on marketers who have successfully addressed economic worries in their marketing. Today, Laura Oppenheimer picks up the topic in the Oregonian. It’s a delicate balancing act: “If you can figure out a smart way to deal with the elephant in the room, it actually will be a win […]
According to Nancy Gibbs in Time Magazine, Trinity Place [a restaurant and bar in Manhattan’s Financial District] offers $3 drinks at happy hour any day the market goes down, with the slogan “Market Tanked? Get Tanked! — which ensures a lively crowd at the closing bell.” This not only aligns the establishment’s marketing with something […]