If your customers are willing to inconvenience themselves in order to do business with you, you’re doing something right. Earlier this year, I wrote a radio commercial for a Portland dental practice around the recorded endorsement of a patient’s mother. She was willing to give her real name (huge in terms of establishing credibility) and […]
The battle for consumers’ attention is a constant game of cat-and-mouse. Consumers try to filter out the onslaught of messages, and marketers coming up with new ways to get past the barriers. The war will escalate soon, as Domino’s pizza invades the living room, trojan-horse-style. According to the Wall Street Journal, Domino’s has figured out […]
There are plenty of people who will tell you that a recession is a great time to increase your marketing budget. Me, for instance. But I was intrigued to read Paul Brown’s column in the New York Times, examining the theory that in addition to increasing your marketing, it may be possible — and even […]
This afternoon, Rick Lewis directed my attention to AdAge.com. On the site, Matthew Creamer salutes Kimberly-Clark, whose brand Kotex U is …keeping a cheeky Australian campaign featuring a woman, her animated beaver and the tagline “You’ve only got one. So for the ultimate care down there, make it U.” Not surprisingly the ad has sparked […]