If your marketing works, you will ultimately find yourself in front of prospects — people interested in buying something from you, or hiring your firm. And they’ll ask you how much your solution is going to cost. Most sales courses recommend ducking the question until the customer is pretty far along in the process — […]
Last week in Canada, some poor guy on a Greyhound bus was stabbed, beheaded and partially consumed by a fellow passenger. Under the best of circumstances, this would be represent a marketing challenge for Greyhound. What makes it worse, according to the Consumerist, is the nature of the company’s recent billboard campaign. How would you […]
Just a reminder for those in the Portland area — the Portland Business Alliance Cornerstones for Success event is this coming Thursday, August 7 from 4-6pm. It’s at the Portland Business Alliance, 200 SW Market Street. You can find out more, and register online, here. Once a month, the Portland Business Alliance puts on an educational […]
“When you lay an egg, stand back and admire it!” ~ Dale Carnegie When things go wrong in business, it’s tempting to pretend it’s not happening, and hope folks don’t notice. According to Church of the Customer, J. Crew has taken the opposite approach, admitting their problems fron-and-center on their web site. More interesting, perhaps, […]
Actually, the product (not actually called “Smell-o-Vision”, I’m sorry to say) isn’t available in the States yet. But here’s the deal, according to BusinessWeek Cinescent, based in the German city of Hanover, has designed a machine that pumps a barely detectable aroma through a movie house’s air conditioning system to accompany on-screen ads. In early […]