The Catalyst, a blog on television advertising published by Eckstein Summers Armbruster & Company, tackles the subject of “offline media’s growing impact on online search” … an advertiser’s web site may tell them they’re getting leads from search engines, when in fact many of these leads originated with a smart (cost-efficient) television campaign. TV is […]
“A wealth of information creates a poverty of attention” — Herbert Simon, American Cognitive Psychologist, 1916-2001 I saw the quote in Jonah Lehrer’s How We Decide — a very interesting look at how the human brain processes and reacts to everything it has to handle. I thought of it recently when I heard a radio commercial […]
This appeared in our local paper, The Oregonian, a few days ago: Here’s the text: Our name has changed, but we haven’t. We’re still the same place we always were. We’re still the place with the most experience and the same great service. We’ve got 15 stores across the Northwest, and they all share our […]
While sitting in the reception room of a local med spa (a sales call, I assure you), I picked up a brochure for a product called Radiesse. The key word here is “correction”. They could have said “filler” (in fact, they do, in the inside copy). Or “smoother”. Or “eraser”. But “correction” gives the process […]
This is the third piece of increasingly shrill mail we’ve received from Comcast in the last few weeks. The previous two envelopes had this on the outside: IMPORTANT! ACTION REQUIRED TO ENSURE UNINTERRUPTED ACCESS TO ALL YOUR CHANNELS. The gist of the message inside was that in order to continue receiving all of the channels […]