Coffee shop employees sometimes “salt the tip jar” — putting a dollar or two in an empty jar to influence customer behavior. Now, some in the real estate industry are borrowing the idea and implementing it on a much larger scale. Home staging companies have been around forever — real estate companies hire them to make vacant houses […]
Reading Scott Ginsberg’s How to Be That Guy this evening, I happened upon this gem: PICTURE THIS: you’re sitting in the CNN Green Room, ready to be interviewed about your cool new idea, company, or product. After giving the producer the correct spelling of your full name, she asks you, “Oh, and one last thing before […]
… but perhaps not the underlying problem. My friend Rita Radostitz recently sent me an article from David Henderson’s blog. Henderson, a PR consultant and former CBS News correspondent, writes about David Meerman Scott’s new Gobbledygook Grader. The Gobbledygook Grader is an online tool designed to ferret out “gobbledygook, jargon, cliches and over-used, hype-filled words.” Copy your […]
The Sunday New York Times has a look at American Idol contestant Adam Lambert. Lambert is… 1. Widely rumored to be gay, and 2. Widely considered a favorite to win the competition Homosexuality has always had a significant place in the arts, but because the vast majority of the marketplace is straight, those in charge […]
I’ve written several times on the ways that the web has given consumers unprecendented influence on how companies are perceived. An angry customer an internet connection can tell his side of the story to thousands by posting it on a blog, a consumer forum, or the company’s own web site. I’ve done it myself — […]