Adults learn by doing, not by hearing how the trainer did it. — Chris Lytle A Quick Question for Salespeople and Sales Managers: What Have You Used? Over the past year or so since I brought this blog back from hiatus, I’ve published a lot of advice. I’ve given you tips on Preparing […]
A West Coast Toyota dealer delivered a great lesson to a TV salesperson recently. And I got to watch. The dealer was a loyal, consistent radio user — in fact, he told us that he spent nearly $50,000 a month, every month, on radio. He’d done this for years. He would occasionally advertise on the TV […]
One of the most common questions a new advertiser will ask is, “How long do I need to advertise before everyone knows us?” To answer, advertising people like to tell the story of the day McDonald’s decided to stop advertising. For one day, the story goes, McDonald’s pulled everything — radio, TV, print, you name […]
I recently met a retailer whose television and radio commercials feature a farting penguin. […]
The human heart creates enough pressure when it pumps out to the body to squirt blood 30 feet. This information can be found at a website that is full of useless facts. You know what else might be full of useless facts? Your station’s Media Kit. We tend to grab pages from the Media Kit without thinking much about the […]
