How to Find the Money: A Powerful 3-Question Process to Learn the Client’s Budget

It’s tough to ask “the budget question” on a sales call, especially with a new prospect. The client doesn’t know you, doesn’t trust you yet, and may be reluctant to give you the information. Many salespeople don’t ask at all. This is a big mistake. If you don’t ask, you won’t know. In my day job, […]

sales find the money

Voice Mail: Not Dead Yet? Here Are The Survey Results

According to my  readers, voice mail still has some life to it. Nearly 90% of the people who took the poll still listen to their messages at least some of the time. Photo by Qilux/DPC 49.28% — Almost exactly half said that they “always listen to their voice mail messages.” 40.58% –  eported that they “sometimes […]

telephone answering machine salespeople

29 (Mostly) Dirt-Cheap Apps, Gadgets and Downloads I Use: A Salesperson’s Toolbox

I’ve been selling long enough to remember the days when only senior executives had “car phones.” Back then, if somebody wanted to reach me they left a message at my office with the receptionist, and I returned the call after I got back. Now, I’m connected 24/7. Smartphone, tablet, laptop, desktop, Kindle. It’s rare that I’m not operating at […]

A Salesperson's Toolbox by Phil Bernstein

5 Great Books Every Advertising Salesperson Must Read (Or Re-read) in 2017

We work in the persuasion industry. As advertising sellers, first we must persuade a prospect to meet with us… and then consider our proposal… and then buy. Then we must design a campaign that persuades our client’s prospects to take action. Here are five books that will help you develop the sales skills to persuade… and […]

5 Great Advertising, Marketing and Sales Books