In the space of a couple of hours, I read a couple of articles that contradict each other on the subject of language. First (in order of when I read ’em) was a capsule review of the book Branded Nation by James B. Twitchell. “Twitchell,” wrote reviewer Steve Cone, “is unusual among college professors in […]
When you work on a marketing campaign, it’s natural to want to make sure you’re targeting “the right people” with your message – the people who are most likely to do business with you. Media people have access to a variety of research tools to make some educated decisions about the kind of people who […]
A funny thing happened to SalesGenie’s Super Bowl commercial on its way to being named the worst ad of all time: apparently, it worked. For better or worse, they figured out what their target — lazy male salespeople — really wanted, presented their product as a way for those salespeople to get what they want, […]