You never know how the final few yards of the race are going to go. Just ask Tanguy Pepiot, a University of Oregon distance runner: Direct link to the video: https://www.youtube.com/watch?v=38fffcRexi4 As Geoffrey C. Arnold of The Oregonian described it: Pepiot was leading the steeplechase event by a wide margin and started celebrating his anticipated win with less […]
“I keep trying to tell him how dumb his radio buy is, and he just won’t listen.” So said a television account executive as we prepared for a sales call with a window retailer. The owner was a long-time radio user, and my job was to convince him to start using TV and digital. The […]
The biggest buy of your career is up. You are one of two finalists. The two of you will be presenting to a committee of 20. Seven of them are solidly in your corner. Seven of them are determined to vote for your opponent no matter what. The other six will decide who gets the business. […]
Are you putting your long-term advertisers on autopilot? Some clients have learned to fight back. Not long ago I met with a very smart personal injury lawyer in the Southeast. He uses a lot of television, and has for more than a decade. He made it clear to us during our first meeting that he was not going […]
Before your read the rest of this article, borrow someone’s cell phone and call your own. Let it go to voicemail. What does your greeting sound like? What you just heard is what your customers hear. Is your name mentioned on the greeting? Is your voice on the greeting? Can callers leave a message? If […]
