For about a year — from mid-2008 through about mid-2009 — I made a concerted effort to use social media to boost my online presence. I tended to my profile on LinkedIn, and participated in its “Answers” forum. I added a Facebook Fan Page. Put up a profile on Biznik. Tweeted regularly. And, of course, […]
During my presentation/interview at the Northwest Business Virtual Summer Conference, Tom Cochrane asked me what the big difference is between marketing with social media (Facebook, Twitter, etc) and using the traditional sources such as TV, radio, and print. I replied that there has always been something of a “contract” between the audience and old media […]
I’ll be one of the presenters at the Business Northwest Virtual Summer Conference, happening over three days (July 9-11) later this week. The theme of the conference is “Getting Your Business Message Out in Today’s Economy With Today’s Technology.” There’s a live event at the Marriott on July 9th at 9:30am featuring a panel with […]
Sunday’s New York Times covers the rising profile of Twitter, Facebook, and other social media, in organized religion. Challenges include setting rules and boundaries In online debates and private discussions, leaders of all faiths have been weighing pros and cons and diagramming the boundaries of acceptable interactions: Should the congregation have a Facebook page, or […]
For years, consumers have sought ways to avoid and filter out advertising. And advertisers have fought back with ways over, around and through the filters. Here are two recent developments in the battle: Product placement: as TIVO has damaged television advertising by allowing viewers to fast-forward past commercials, product placement has become an increasingly important […]